Some people think of information products and automatically think eBook, but there are other forms of information products such as video and audio.  An information product, is a product which provides information.  An easy way to provide that information is through an audio interview or teleseminar.

It works like this:

Say you want to create a product to help dog owners train their dogs.  You can start by finding someone who will interview you, preferably someone who has experience conducting teleseminars or interviews.  

During the interview you will be asked questions about training dogs, how to train them, what to feed them, exercise tips, etc.  You simply answer these questions and provide other useful information to dog owners during the interview.

Once you finish the interview, you can have it transcribed.  You now have an audio interview with transcript which you can package and sell as a product!  Not bad for a few hours worth of work right?  

You can go a step further and throw in a few bonuses like a special “dog training exercise report” or “how to keep your dog fit and healthy report”.  The idea is to add a few other high value items to increase bulk and also the value of your product.

Another great way to use audio for your information product is to conduct a teleseminar.  It’s similar to the interview except there will be other attendees present and usually a Question and Answer session (Q&A) at the end of the call.

During the call you answer questions, provide tips and information.  You’re the expert and will be sharing all the valuable expert knowledge with your audience.  Once the teleseminar is finished this can also be transcribed and packaged along with the audio as an information product.

Incorporating audio either in the form of an interview or teleseminar is an easy and effective way to produce information products.